Gucci and other luxury brands are shaking off their old-fashioned airs to attract millennials and Gen Z – and it's really paying off | South China Morning Post
![FILE--A customer carries shopping bags of Gucci outside a boutiqe of the fashion house in Shanghai, China, 27 May 2015. High-end retail groups inc Stock Photo - Alamy FILE--A customer carries shopping bags of Gucci outside a boutiqe of the fashion house in Shanghai, China, 27 May 2015. High-end retail groups inc Stock Photo - Alamy](https://c8.alamy.com/comp/W8B42X/file-a-customer-carries-shopping-bags-of-gucci-outside-a-boutiqe-of-the-fashion-house-in-shanghai-china-27-may-2015-high-end-retail-groups-inc-W8B42X.jpg)
FILE--A customer carries shopping bags of Gucci outside a boutiqe of the fashion house in Shanghai, China, 27 May 2015. High-end retail groups inc Stock Photo - Alamy
![Consumer with Gucci Shopping Bags on Strieget in Copenhagen Editorial Photography - Image of kobenhavn, consumer: 186776437 Consumer with Gucci Shopping Bags on Strieget in Copenhagen Editorial Photography - Image of kobenhavn, consumer: 186776437](https://thumbs.dreamstime.com/b/consumer-gucci-shopping-bags-strieget-copenhagen-denmark-june-consumers-strroget-danish-financial-street-capital-photo-186776437.jpg)